found interiors
Found is a locally owned business with over 21 years of experience, providing a diverse range of home furnishings and accessories in Arcadia, AZ. Their 10,000 square foot showroom displays carefully curated styles and price points, featuring various manufacturers and daily new arrivals available for same-day purchase. They offer a unique shopping experience with a wide-ranging aesthetic.
PROJECT GOALS MADE WITH CLIENT:
WORDMARK: Develop a wordmark that embodies elegance with a feminine touch. Strive for a design that delicately balances a graceful appearance while commanding a strong and memorable presence.
Strike a balance between subtlety and impact. Craft a logo that softly communicates Found Interiors' attributes while still making a compelling visual statement.
Avoid the trendy and generic looking “canva” style logos.
"Strive to develop a flexible wordmark system where the term 'interiors' can adapt seamlessly across multiple scenarios, catering to various use cases. This approach is particularly pertinent as the majority of the clientele recognizes the brand as 'FOUND'. ‘FOUND’ is the emphasis.
SYMBOL: Design a symbol that invokes a sense of serenity and tranquility while aligning with essence of found interiors.
Create a series of tags for merchandise.
Create a set of instagram posts and 3 templates for photoshop, and additionally assets for canva.
PROJECT: REBRANDING
CREATE A SERIES OF TAGS FOR MERCHANDISE
“let’s tag-about it”
Recognizing that there would be an additional price tag sticker placed on each tag I knew we didn’t want a busier design for the tags. Ultimately I chose an approach that embraced simplicity while maintaining allure.
shipping dept.
& HOME DELIVERIES
The visual charm of both the box and its packaging lays the foundation for cultivating the brand's essence. It's not just about protecting the contents; it's about curating an experience that resonates with the audience. Every color choice, every design element, and every texture communicates a message – a glimpse into the brand's values and identity. When a customer unboxes a product, they're not just unveiling an item; they're immersing themselves in a story woven by thoughtful aesthetics. This tangible connection fosters brand loyalty, as the packaging becomes a tactile representation of what the brand stands for. Ultimately, the box becomes a canvas where every detail contributes to the masterpiece of the brand's narrative, leaving an indelible mark on the recipient's perception.
enhancing your product design
Whatever your brand or product, I'm certain we can find the right design solution that perfectly complements your brand's essence. Furthermore, I advocate for companies to exceed expectations by offering customers an extra item that falls beyond their usual range of products or services. This gesture enables customers to carry a piece of your brand's charm with them wherever they go.
content creation
Adapting to the unique demands of each project and client, I specialize in crafting content for single campaign ads or creating user-friendly templates that empower clients to generate future content effortlessly. Explore a selection of pieces from this project.
