mid century capital
Mid Century Capitol is a versatile company specializing in real estate, construction, and home design. Their mission is to enrich lives by delivering tailored solutions that turn dreams into reality. With a commitment to excellence and innovation, Mid Century Capital is your go-to for a brighter, better future.
PROJECT: Identity Design
PROJECT GOALS MADE WITH CLIENT:
Develop a unique and contemporary wordmark and iconography that can be seamlessly integrated into a single-line format for versatile branding applications.
Engineer a logo design that emanates a sense of trustworthiness and familiarity, leveraging psychological principles of color and shape to establish immediate rapport with the target audience.
Strategically utilize a color palette that encapsulates the essence of the mid-century aesthetic, offering a modern twist by opting for contemporary typography instead of traditional mid-century fonts.
